4 Strategies for Lead Generation
- Create a video about the product
65% of people are visuals. So why not talk about what you offer, convenient for most of the way? A quality video that favorably represents the product can generate up to 33% of new leads. The main thing is that it should not be long and complicated. Remember that your main goal is to engage users and inspire them to take action. You can create a good video
- Give people less choice
Follow Hick’s law: less choice> less confusion> more customers. Do not confuse people: limit yourself to one call to action.
- Allow the user to download their favorite article in exchange for an email
A site has created a list of SEO directories with attendance of over 800 users per month. However, visitors did not become customers. After the site added the ability to download material in PDF format in exchange for an email address, the post began to collect 5 leads per day. Now over 200 people have been signed up for the newsletter.
- Optimize the page “About the company”
No matter how you call this page – “About Company” or “Team”, it is very important for business. Here, people will find out who you are and what you do. Place a call to action on the page.
Renowned marketer Jen Havice wrote an article on how to generate leads on the about page. She suggests including a value statement in the heading and splitting the page into parts accompanied by the corresponding subtitles. Each unit must be valuable to the customer and keep his attention.
So now you probably have some leads to work with, then what? The next step is a headache for thousands of marketers, salespersons and business owners, that is to manage the leads; you don’t want to miss out the leads you generated from hard work and patience, right? Myleadssite.com provides the best management for your leads; you can add different types of leads, take immediate/schedule follow-up actions, research about leads and have sales, pipeline, the statistical report based on performance. Isn’t that great? Over 3500+ business owners are using MLeads platform to enhance their team productivity and efficiency of the sales cycle.
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