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What’s the ideal leads per inside sales per month ratio?

Generating quality leads is the lifeblood of any successful inside sales team. But one of the most debated and often misunderstood metrics in sales management is this: What’s the ideal number of leads per inside sales rep per month? This seemingly simple question has...

How did you get your good sales team for your product?

Building a successful sales team is not luck—it’s a strategic process rooted in thoughtful planning, hiring the right people, training, motivation, and the use of tools and technology. If you’ve ever asked yourself, “How did you get your good sales team for your...

sales guys, account executives, or sales managers?

In the fast-paced world of B2B and B2C selling, there’s one debate that refuses to die down: Who actually drives the most leads and contributes most to the success of a sales team? Is it the relentless sales guys (often SDRs) making the first contact with potential...

sales guys, account executives, or sales managers?

In the fast-paced world of B2B and B2C selling, there’s one debate that refuses to die down: Who actually drives the most leads and contributes most to the success of a sales team? Is it the relentless sales guys (often SDRs) making the first contact with potential...

Should a sales manager sell?

In today’s high-stakes sales environment, where leads are the lifeblood of revenue and pressure to perform is constant, one question lingers in boardrooms and sales departments alike: Should a sales manager sell? This is more than a philosophical debate—it’s a...

Who should be responsible for generating sales leads?

In today’s competitive marketplace, generating leads is no longer a siloed marketing task or a checkbox for the sales department. Instead, lead generation has evolved into a strategic, collaborative process involving sales, marketing, customer support, leadership, and...
Create Email CTAs to Elevate Engagement

Create Email CTAs to Elevate Engagement

In the digital marketing world, your email campaign is only as strong as your Call to Action (CTA). A well-crafted CTA can be the bridge between user interest and conversion. Let’s explore how to create irresistible email CTAs that boost engagement and drive results....

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The 5 best transactional email services

The 5 best transactional email services

In today's digital landscape, transactional emails—such as order confirmations, password resets, and account notifications—are vital for maintaining seamless communication with customers. Selecting the right transactional email service ensures these critical messages...

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Transactional vs. Promotional Emails

Transactional vs. Promotional Emails

In today's digital landscape, email remains a cornerstone of effective marketing strategies. Understanding the nuances between transactional emails and promotional emails is crucial for businesses aiming to optimize their communication and enhance customer engagement....

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